The Digital Marketing is an online marketing technique in which we make use of digital technologies for the marketing and promotion of the products and the services. Digital Marketing has changed a lot since its start in 1990’s, peoples have started using Digital devices instead of going to physical stores and Marketers have started using Digital space for advertisements instead of old-school marketing.
Digital Marketing methods like Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), Email Marketing, Influence Marketing are becoming the norms of the Online Marketing.
Why Digital Marketing?
1. Cost Effective.
Digital Marketing is the cost-effective way of marketing, as the cost of advertisements on the televisions and newspaper is high as compared to online marketing. It allows small firms to reach out to many customers that too with a small budget.
2. Better ROI for Investments.
Digital Marketing provides better Return On Investment as compared to the traditional marketings. We can use Web analytics to track the users and their behaviour. Companies using the Digital Marketing have 3 times more revenue generation according to Google.
3. Targeted Audience.
The use of Analytics helps us to segment the audience on the basis of their demography, behaviour, and preferences. We can know more about them and create customized campaigns. By using Digital Marketing we can show ads to the targeted audience which will result in better ROI.
4. Real-time tracking.
When doing online ad campaign we get the real-time analysis of the campaign and can make changes if the campaign is not giving the expected results the way we have wanted it to.
5. Track your customers.
By using the Google Analytics and other Web Analytics, we can monitor our customers and their behaviour on the site. Analytics allow us to build the Persona of our customer so that we can target them individually.
Modules of Digital Marketing
1. Search Engine Optimization (SEO)
Search Engine Optimization is a technique for generating the traffic by using the free methods, organic traffic from the search result page. In SEO we optimize our content, meta-description so that we get ranked high on the search result page. To rank high on the search result page we need to create Backlinks from the high PR pages. It also guides to make a website user-friendly and responsive to all the devices.
2. Search Engine Marketing (SEM)
In Search Engine Marketing we make use of advertisements to promote a business or a website on the search engine or a site. Pay Per Click (PPC), is mostly used in SEM, it means the advertiser will have to pay a fee every time the ad is clicked. Keyword research is most important part in PPC as the cost of the ad can go high if we choose a highly competitive keyword’s. Even the advertisements related to the E-Commerce websites are ranked by PPC Campaigns along with images of products.
3. Social Media Marketing (SMM)
Social Media Marketing is a form of Marketing that makes use of the Social networking sites as the advertising tool. The main moto of SMM is to increase the engagement on the social sites. We can target users with the targeted ads and bring them to the main website.
4. Email Marketing
In Email Marketing, we send solicited and unsolicited email to a group of users. This is a low-cost marketing method which is used by many marketers. The main benefit of this type of marketing is that we can track how many emails are being opened from the number of sent emails.
5. Influence Marketing
In Influence Marketing the main focus is on the peoples using the social networking and having a high influence on the peoples. It can be done by sponsoring a post on someone’s profile having a high number of followers.